Cleaning tenders have become a hugely competitive market in recent years. Franchises, Sole Traders, small companies and large corporations have all attempted to take a profitable slice of the pie, which since the recession started has contracted in size.
The domestic cleaning market has been hit particularly badly as householders seek ways to eliminate unnecessary luxuries from dwindling budgets. And whilst the commercial market will also have witnessed a substantial downtown, some sectors are experiencing significant growth, particularly those focusing on a specialist area of cleaning.
It will already be very clear to any company operating in this market and seeking to tender for commercial cleaning contracts that the market is heavily saturated. Competition for lucrative, on-going business is very highly sought after. So what can you do to ensure that your cleaning tender is in with a chance amongst all of that competition?
Tips for Completing Cleaning Tenders
1 – Consider hiring a professional tender writer for your cleaning tender. Not only do the professionals have a solid grounding in writing and presenting competitive and persuasive tenders, they tend to know both their markets and their clients very well. As cleaning tenders are so common, it should be relatively easy to locate a professional tender writer who has experience and proven success in this sector.
2 – Follow earlier guidance (featured in earlier posts in this blog) to ensure that your tender is well-written, clear, grammatically correct and persuasive. Ensure that there are no errors, copy and paste catastrophes or omissions. Make sure, too, that your tender is well-presented and impressive to your client.
3 – Visit the premises in question before constructing your proposal. This will allow you to tailor your tender, including offer and pricing, to your client’s requirements. Tailored tenders stand a much better chance of success than generic overviews, which can imply potential future changes and possible increased prices in order to bring the offer into line with the exact needs of the client.
4 – Can you specialise or differentiate your cleaning tender? Consider anything that you can offer that your competitors won’t. Can you incorporate window cleaning at height? Can you offer carpet cleaning too? What about special products for special surfaces such as stainless steel? If your offer can add value in the form of specialist services, your tender will be considerably more appealing to your buyer, especially if you have visited the premises and targeted your specialisms accordingly.
5 – Know your competition. If you keep up to date competitor analysis, which as a small company you should do as standard, then you probably have a fair idea of who else is vying for the same contract as you. Of course, you can’t assume to know all of them – there will be plenty of companies from other cities and counties getting involved too. What you can do, however, is have a clear idea of some of your closest competitors and what they offer. Compare your offering to theirs and seek to find ways to offer bigger/better/cheaper. If it came down to it, and it was you and one competitor at the finish line, what is it that you could do, say or offer to ensure that you won and they didn’t?
6 – Accept that the market is very competitive. You will not win every cleaning tender that you submit but do take heart that the volume of cleaning tenders available is relatively large. By following simple guidelines, you can help to ensure that your chances of winning a good proportion of the contracts that you tender for are greatly increased.