Skip to content

Call us free today on 0800 612 5563

Article Details

Published Date: 11-01-2022
Author: Executive Compass

Willingness to pay is a valuation technique which is used to establish someone’s willingness to pay for a particular benefit. Typically, it is a questionnaire-based method whereby the individual is asked to respond to a range of choices thereby determining the maximum they would be willing to pay for something, for example, an improvement in their health.

Back to 'Blogs'
Newsletter Sign Up

    Get In Touch

    Call us now to speak to a member of our Bid Team:
    0800 612 5563

    Contact Us