One of the best ways to stand out from the competition when writing a bid is to use a unique company template.
First, be sure to check that the specification allows the use of a custom template. In some cases it is only the supporting documents that can be formatted, but many bids do allow the use of company templates throughout. It is always necessary to make sure though, as the incorrect use can cost your company.
What is a template?
A template is the way your submission is formatted and designed. A company template will have a stand out cover page along with a header and footer on each page. These will usually consist of company details and logos.
Policies, procedures and other supporting documents may even have a watermark design.
Why use a template?
A template is one of the best ways to help your bid stand out. A good template looks professional and makes good use of design and formatting in order to convey your company image.
Using a template also shows the evaluator that you are able to go the extra mile in terms of effort, and this provides assurances for your company’s competence.
How to design a template
Designing a template is really as complicated as you care to make it. Simple designs can be created using word and consist of just a logo header and company address footer.
More complicated designs include a stand out cover page and possibly even a watermark design in the background.
The template design should reflect your company’s branding in order to strike a chord with the evaluator. Use colours from your logo and utilise these aspects on your cover page.
When it comes to a cover page think about the services you offer and what the contract is for. What images can you use to covey this? Again, stick to your company colours.
The best templates are incredibly simple and clean looking (although they still may take a long time to design). Aim for a professional look that does not interfere with the content of the actual bid.
Consult a professional
If you are unsure how to design a template we are happy to help. We regularly design bid templates for our clients and can help your company produce a stand out submission.
We use your company logo and branding to produce a unique template that can be used again and again. Once it is designed it is yours to keep and continue to use.
For more information call us free on 0800 612 5563 or email email@example.com.
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