For some tender opportunities, a bid interview is the final hurdle to overcome before being awarded a contract. Your tender submission has met the requisite standards, and it is now time to impress the buyer with your experience, expertise and knowledge of the contract in person.
Tips for preparing for a bid interview
The importance of this should never be underestimated and to prepare you could start by completing a full review of your tender submission and all information provided by the tendering authority:
As with all parts of the tender process, planning and preparation are crucial to a high-quality, competitive bid interview.
- Review your submission – during the interview/ presentation, the authority will be assessing the consistency of your offering. As such, review your tender submission and quality responses in full. Identify key commitments you have made (e.g. added value offered) and where any details have changed; make a record of this so you can provide an explanation. For example, staff may have since left the organisation, so you could explain why you have selected their replacement – highlighting their competencies, qualifications and experience.
- Reread the tender documents in full – review all requirements in the specification so you accurately refresh your understanding of the authority’s requirements. For instance, they may require that your staff or service branch/depot are located within the contract area. List key points in a separate document so you can study these in preparation, linking the requirements to your offering and highlighting your competitive advantages.
- Establish a team – the authority may have limited the number of people who can attend the bid interview. Based on these requirements, establish a team of personnel that will be central to the delivery of the opportunity and have a good understanding of the deliverables. If the authority has released an agenda, you may want to invite people with knowledge of these topics. For example, your HSQE manager is likely to be best placed to answer questions relating to health and safety or quality assurance.
- Review the agenda – if the authority has released an agenda, you and your team should review this against your tender submission and agree on your response to provide consistency and clarity. This will also allow you to decide who answers specific questions, giving a sense of assurance and preparedness.
The two primary types of bid interviews will be one with set questions or topics for bidder organisations to respond to, and a more ‘free-form’ process which reviews content within your submission. As with tender quality questions, make sure you are answering the question the authority is asking, rather than the one you wish was asked.
What content to consider for your bid interview
The following considerations should be made depending on whether you are presenting your bid or attending an interview:
- Interview – once you have studied the authority’s agenda for the interview, you should have established your key points and potential responses to anticipated questions. However, it is important to remember that this process will be dynamic, and the authority may decide to raise topics not covered on their agenda based on specific queries relating to your quality/pricing submission. Considering this, ensure that you study your proposal and the authority’s requirements in full, so you can promptly respond to an unexpected question.
- Presentation – the format of your bid presentation should match any agenda released by the authority, timed to last however long the authority has given you – do not overrun! Clearly title each slide to match the required topics and keep any narrative brief – bulleting the key talking points. Less is usually more when it comes to the format and presentation of your slides. Consider incorporating the authority’s branding including colours, logos and fonts. As always, study the requirements in full so you can answer any follow-up questions.
Once you have prepared your response, practising your delivery through mock interviews and trial presentations will allow you to identify any missing content and ensure your message is clear and consistent. When you feel ready, don’t overthink things – trust in your planning and preparation.
Support with bid presentations
Although we cannot support with delivering a bid presentation, we have previously supported repeat clients with the production of slides and notes to deliver their presentation. This has led to successfully securing contracts or a position on a framework, supporting our 85% success rate.
To find out how we can support you in getting to this stage, and during the bid writing process, contact us at today at info@executivecompass.co.uk or via telephone 0800 612 5563 .