It does not matter if you are selling herbal tea, consultancy services, construction, manufacturing widgets or design services you need to find customers, you need to convince them to buy from you, make a profit and, if appropriate, get them to buy from you again.

Broadly sales and marketing is about who are your customers, how do you reach them, what is their need, how can you uniquely satisfy that need and how can you get them to buy from you.

The sales and marketing process is broad and includes all of the following:

1. Discovering what product, service or idea customers want.
2. Producing a product with the appropriate features and quality.
3. Pricing the product correctly.
4. Promoting the product; spreading the word about why customers should buy it.
5. Selling and delivering the product into the hands of the customer
6. Ensuring you have a process for dealing with disputes, returns and other customer satisfaction issues

Executive Compass Business Consultants will provide the answers you need in a quick, jargon free and no-nonsense way. You will be able to get the results that you want because we can quickly pin-point the activities you need to increase revenue in both the short and long term.

We have consultants who specialise in Sales and Marketing and via these consultants we can provide tactical and strategic advice in the following sales and marketing activities:

• Finding more customers in the same market
• Finding customers in different markets
• Pricing
• Customer and competitor analysis
• Sales and Business Plans
• Customer satisfaction and Feedback
• Traditional Marketing Techniques
  • Sales letters
  • Cold Calling
  • Telesales
  • Networking Strategies
  • Advertising
  • PR
  • Press and Radio
• Contemporary Marketing Techniques:
  • Web page copy
  • E-mail – flyers and newsletters
  • Blogs
  • Article Marketing
  • Social Media
  • On line Videos

 The services that Executive Compass Provide are unique. We do not believe in providing isolated support and advice based around just one part of your business.

We do offer consultancy on specific elements of your business but we always take the whole of your business model into consideration when doing so. You can rest assured that all your sales and marketing activities will be mutually supportive and will support your brand, your vision and your overall objectives.

At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfil sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfil consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made.