Bid and tender writing is a great way to grow you business but when is it worthwhile submitting a bid.
Every time right? Well no, not always, there should be a selection criteria that you apply before applying for each bid and tender. Sometimes the pre-qualification questionnaire (PQQ) can tip you off before you have done too much work. But just in case, you should have a set list of criteria that the opportunity must meet before progressing. That way you will not waste your time and you will also improve your bid-win ratio.
Anyway let’s presume that you have the criteria and you are ready to write your bid or tender.
It is common to find that up to 60% of the scoring on a bid or tender is awarded to the written element, making the words more important than the price. I have recently analysed the weighting of a large number of bid and tender documentation and have found that, on average and depending on sectors, price rarely has a weighting that exceeds 40%. In some cases it is much less
What this means to you is that even if you are more expensive, you may still win the work if you get the other elements right.
Usually, this is not hard to do. Too often bid and tender writers focus on their shortcomings and try to cover over them, they tie themselves in knots and because large organisations hire professionals to filter out and judge bids, the cracks are seen straight away.
Focus on what you do well, don’t make excuses and use positive language and you will be more successful in your bid and tender writing.
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