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Case study: Family Run Domiciliary Care Company


Health and Social care, in all its guises, represents a significant proportion of our business, and we have worked with a variety of providers. Some have been family run businesses specialising in a particular element, such as paediatrics or learning difficulties, while others offer a broad range of services which can include domiciliary care, end of life care, day and night care, specialist dementia care, domestic services and live-in carers.


This case study focuses on a medium sized domiciliary care provider who wished to submit a tender for a domiciliary care tender. The emphasis was, as ever, on personalisation, outcome based planning and re-ablement.

We provided bid management, design, functional analysis and bid writing services. We also assisted in writing the Business Plan which had to be included with the quality submission.

An example question is provided below.

Please describe how your organisation will deliver outcome based approaches to increase independence, encourage the development of daily living skills and decrease reliance upon paid support over time.

There were a large number of questions, most having a 600 word limit: this is especially challenging for a service which can be quite complex. We decided to deconstruct each question down to its constituent parts and then assign a specific word limit to each sub-section. This ensured that there was equal focus on each element of the question, that we answered each part of the question and that it was clear to the evaluator that we had considered each response very carefully.

The two main challenges for this tender writing project were not the actual writing of the quality section, although this did present some challenges, but rather the large amount of policies required and the detailed responses for some scenarios which had to be provided along with the quality submission. There was also a business plan which had to follow a pre-determined template.

The requested policies included the usual suspects, Safeguarding, Whistleblowing and Equal Opportunities, but also some that are not always seen in domiciliary care tenders. For example, the authority requested an Anti-Bribery Policy and a Corporate Governance Policy as well as an Ethical Procurement Policy!

Our client had nearly all of these in place, but we researched and wrote the missing items and made them match the client’s existing suite of policies in both tone and layout. Too often, companies create policies that appear to have been written only for the intention of tendering. Worse still, some scour the internet and copy and paste one that they believe “fits”. This rarely works, and evaluators nearly always identify them and mark you down. Don’t forget, if you have found it on the internet to plug a policy gap, there is a good chance that your competitors will have done the same, plus, who is to say it is compliant?

This project was delivered by Neil with one visit to site and all writing delivered remotely.

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