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Writing a tender

Writing a Winning Tender


When writing a tender, the purpose is to persuade the reader to buy from you or to allow you to progress on to the next stage of the bid process. This requires much more consideration and thought than standard letter or report writing.

Give the reader what they want

Assessors will have very strict guidelines and marking criteria, so it is no good saving the best until last: give them the information they want upfront and generate their interest.

  •  What is it about your company that makes it special?
  •  How does this give you a competitive edge?
  •  What can you do for them?
  •  What is the benefit of this?
  •  What is your  approach?
  •  What added value does this give?


Give them exactly what they want, in the order that they want it. And remember that your competitors will also be doing this, and so when you are writing a tender, you need to be the best.

Why should they read on?

You must give them a reason to be interested in your information. Think about why you are writing a tender and why they are reading it in the first place. They are evaluating what you are proposing, in order to do two things: to get through the formal evaluation process (completion of scoring forms), and to make a selection.

When they read your bid documentation, they are looking for the best (or worst) way to score you that the rules allow and why they should/should not select you. Don’t give them a reason to de-select you. Grab their interest; hold it by telling them 'what’s in it' for them, and you will increase your chances of success.

For more information on writing a tender, download our bid and tender writing tips - free!

Or call us now, if you require more than just advice on writing a tender: 0800 612 5563 or direct to mobile: 07590 276 006


See also 'Writing a PQQ'